Nestled high in the serene highlands of eastern Bhutan, the Rhododendron Flower Week Festival in Sheytemi, Merak (Trashigang district) is a spectacular celebration of nature, culture, and community. This annual event—usually held in early April (3-9 April)—has become one of the key tourist attractions in Eastern Bhutan, drawing travelers from around the world who seek an immersive cultural and botanical experience.
A Celebration of Natural Beauty
At the heart of the festival is the majestic blooming of rhododendron flowers across the Sheytemi alpine meadows. With over 46 species of rhododendron found in Bhutan, this week offers a rare chance to walk among carpets of blossoms in one of the country’s most pristine and picturesque regions. At Sheytemi, we can find almost 40 Species of Rhododendron. The scenic beauty of the Merak-Sakteng landscape provides the perfect backdrop for guided nature hikes, photography, and peaceful retreats.
Cultural Showcase of the Brokpa Community
Merak is home to the Brokpas—an indigenous semi-nomadic community known for their distinct culture, dress, dialect, and deep-rooted traditions. During the festival, visitors are invited to experience:
- Traditional Brokpa songs and dances
- Authentic cuisine made from local ingredients like yak cheese and buckwheat
- Connection with the local people.
This is a rare window into a unique way of life that has been preserved for generations.
A Platform for the 15 Gewogs of Trashigang
What sets this festival apart is its inclusivity—all 15 subdistricts (gewogs) of Trashigang participate, showcasing their local crafts, food, performances, and traditions. This provides travelers with a rich overview of the cultural diversity within the region, from highland communities to lower valley settlements.
You’ll find vibrant displays of textiles, culinary tastings, and traditional games, giving insight into the livelihoods and heritage of the wider Trashigang community.
Plan Your Visit in 2026 with Authentic Bhutan Tours
Authentic Bhutan Tours offers exclusive, all-inclusive packages to the Rhododendron Flower Week Festival in 2026. Our tours are thoughtfully designed to combine cultural immersion, eco-tourism, and adventure, making your journey unforgettable.
Why Travel With Us?
- Deep local knowledge and community partnerships
- Custom itineraries based on your interests
- Focus on responsible and sustainable tourism
- Expert guides fluent in English and local dialects
Don’t miss the opportunity to be part of this extraordinary event in 2026.
For bookings and early-bird packages, contact us at: info@authenticbhutantours.com or WhatsApp at +975-17343434
Join us in celebrating the vibrant colors of nature and culture at the Rhododendron Flower Week Festival 2026—only in Eastern Bhutan.
